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Higher Education

We provide insight into the higher education landscape, highlighting what students want and how they want to be communicated with from application to graduation, ultimately helping HE institutions to:

  • Attract a greater number of applicants
  • Increase conversion rates
  • Bump up satisfaction scores
  • Create alumni advocates for their institution

 

A snapshot of our work in HE

  • Identity brand awareness and understand brand perceptions
  • Developing a widening participation strategy, focusing on hard-to-reach audience in the light of funding changes
  • Competitor review and exploration of drivers and barriers to applying to university
  • Understanding the decision-making process to inform prospectus development
  • Research into student motivations to help develop new course offerings
  • Student segmentations to inform marketing & communications activity

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