Microsoft Education UK wanted to showcase the new Microsoft Surface 4 and Surface Pro Pen to to headteachers of the top independent schools in the UK, and amplify their sponsorship of the Tatler Schools Guide 2016.
EdComs targeted the UK’s leading 127 independent schools with an innovative and eye-catching direct marketing campaign, with individual school follow-up.
How did it inspire learning?
EdComs started by working with Tatler’s School Guide 2016 to hone a list of target schools and key contacts; this also involved negotiating use of the Tatler brand name during the campaign as part of the partnership.
The campaign captured the attention of headteachers at top independent secondary schools by the creation of a bespoke piece of artwork for each school.
The artwork was created on Surface 4 devices, which served to demonstrate the product’s high quality digital inking functionality. The artwork was delivered by direct mail to the headteacher.
This was followed up with an email campaign and direct engagement with Network Managers and Heads of IT.
Schools were active on Twitter, thanking both Microsoft Education and Tatler magazine.