EdComs began working with BP on their schools’ programme, the BP Educational Service (BPES), in 2005. The programme aims to increase understanding and enjoyment of science, technology, engineering and maths in children and young people aged 5 to 18 using real-life resources, and is largely delivered through the BPES website. The resources are enhanced with competitions and roadshows.
Why is it innovative?
- The website houses a large selection of mixed-media resources, including a number of films to introduce new STEM topics based on real-world scenarios.
- The ongoing marketing campaign reaches new heights each year, targeting existing teachers through email automation and recruiting new teachers through sophisticated educator outreach.
- EdComs delivered in-school roadshows in 400 schools each year as part of the Trading Challenge tour.
What we’ve done
- EdComs creates high-quality resources aimed at teachers and students aged 5–18 in areas of the curriculum where BP’s expertise can help fill a gap.
- The teaching materials give a real-world context to science topics taught in primary and secondary schools.
- A dedicated website is at the heart of the programme, designed for intuitive use by teachers and students. It is reinforced by interactive, film and printed resources, and a roadshow which has visited 1,200 UK schools over a three-year period.
- The resources are firmly rooted in real-life science concepts. The latest suite of resources are presented by young people bringing science to life at the beach, the park, or in the presenter’s home.
- BP’s Ultimate STEM Challenge competition boosts engagements in STEM topics through inspirational challenges and prizes.
- The BPES was awarded Silver in the Corporate Engagement Awards 2016 for Best Education Programme.
- The BPES has reached over 50% primary schools and almost 90% of secondary schools in the UK.
- 9 in 10 teachers say that the BPES resources put science into a real-world context.
- 78% of BPES registrants say BPES resources are engaging for students who are not usually interested in science.