YMCA and Dove Self-Esteem Project team up with EdComs to tackle body image anxiety in secondary schools through the Be Real Campaign

Supported by EdComs' educational expertise, the Be Real Campaign has launched its Body Confidence Campaign Toolkit for Schools alongside its supporting research paper, Somebody Like Me.

The Be Real Campaign has launched the new Body Confidence Campaign Toolkit for Schools, designed to help educators develop a whole-school approach to body image anxiety. The Toolkit is available to all UK secondary schools to download for free today.

These new resources are launched alongside new research on body confidence produced by EdComs and YMCA England, a founding partner of the Be Real Campaign. Somebody Like Me surveyed 2,000 young people aged 11 to 16 and 500 teachers, reporting that:

  • Almost a third (30%) of 11 to 16 year-olds isolate themselves because of body image anxiety
  • More than half (52%) of 11 to 16 year-olds worry about how they look
  • More than a third (36%) were willing to do ‘whatever it takes to look good’

However, the research also outlined the efficacy of teaching body confidence in schools, with more than three quarters of young people (76%) who had learnt about body confidence in school saying it made them feel more positive about themselves.

The Be Real Campaign is a national movement of individuals, schools, businesses, charities and public bodies campaigning to change attitudes about body image, helping all of us put health above appearance and be confident in our bodies.

The resource and resource launched has been featured on Good Morning Britain, BBC Scotland News, TalkRadio, BBC News and throughout the education press.

EdComs provided research, resource development, consultancy and marketing to support the campaign.

Liam Preston, Public Affairs Manager at YMCA England and Head of the Be Real Campaign, said:

“EdComs’ educational expertise has played a vital role in the Be Real Campaign’s work to tackle body confidence in schools. Through their research, resource development and marketing, EdComs has helped us to create the Be Real Body Confidence Campaign Toolkit for Schools and supporting research paper, Somebody Like Me. We’re confident that these will have a significant impact in addressing low body confidence in secondary schools.”

Julie Hunter, Assistant Headteacher at Bradon Forest School in Wiltshire, said:

“The Be Real Campaign Toolkit is a vital resource to help us go beyond our current approach to body confidence. By making curriculum links to PSHE, the Toolkit ensures a broader buy-in from teaching staff, who need to build their confidence in tackling this issue.

For me it’s about enabling teachers to use accurate language so they’re confident when delivering these lessons. Equally it’s vital that we make students aware of this issue. We work hard to make students aware of their own mental health and wellbeing, so the Toolkit fits into our ethos as a school.”

Read more about the Toolkit, pledge and Be Real Campaign here.

Download a copy of the Toolkit here.

Download a copy of Somebody Like Me here.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>