Olympic gold medal-winning taekwondo athlete Jade Jones has backed the healthy eating message of Get Set to Eat Fresh, an ambitious programme from Aldi and Team GB aiming to improve the eating habits of 1.2 million young people in the UK by 2020.
Team GB athletes – including the Brownlee brothers and Nicola Adams – have been backing Get Set to Eat Fresh in support of the campaign’s message about the importance of healthy eating and an active lifestyle from an early age.
To celebrate the importance of healthy eating, Jade Jones joined pupils at Ysgol Maes Y Llan in Ruabon, Wrexham, for a special visit, where she shared her experiences as an athlete and gave insight into the importance of healthy eating, nutrition, regular exercise and determination to succeed.
After participating in a school-wide Q&A session, Jade joined the school’s Reception, Year 1 and Year 2 classes to discuss healthy snacks, getting involved with quick bursts of exercise before explaining how her diet is designed to give the right type and amount of fuel to compete – and win! She also joined Year 3 to prepare fruit kebabs and got stuck in with the school’s gardening club.
Get Set to Eat Fresh was re-launched in February 2017 with the backing of triathletes Jonny and Alistair Brownlee, who will be partnered with Aldi and Get Set to Eat Fresh all the way to Tokyo 2020.
First launched in October 2015 by the British Olympic Association (BOA) and Aldi, this nationwide education programme for young people aged 5-14 aims to tangibly improve the eating habits of at least three in four of all participating children. The programme provides free, fun and engaging curriculum-linked resources which use Team GB athletes to inspire students about the benefits of healthy eating.
Get Set to Eat Fresh builds on the success of Get Set, the official youth engagement programme of Team GB and ParalympicsGB. Since its inception, Get Set to Eat Fresh has reached more than 400,000 young people with more than 2,000 schools already signed up. This year, the programme has expanded its reach to include younger pupils, aged 5-7, ensuring healthy eating habits are introduced at an earlier age.
Speaking at the event, Jades Jones said: “I’ve loved meeting such inspiring children. It’s been great to find out more about how the school has supported them in developing awareness about the importance of healthy eating. Get Set to Eat Fresh is an important programme for pupils, teachers and parents to boost their awareness about healthy eating and regular exercise. I hope to see many more schools around the country getting involved with their own innovative healthy eating activities.”
Matthew Barnes, Chief Executive Officer at Aldi UK, said: “At Aldi, we want to encourage the nation to eat fresh, healthy, quality produce and Get Set to Eat Fresh has allowed us to promote this message to families throughout Britain. We were proud to be the first supermarket sponsor of Team GB for the Rio 2016 Olympic Games and look forward to investing further in the Get Set to Eat Fresh programme, as we continue that partnership to the Winter Olympics in PyeongChang 2018 and to the Summer Olympics in Tokyo 2020.”
Bill Sweeney, CEO of the British Olympic Association, said: “Our partnership with Aldi has been a great success and their commitment to the Team GB brand has been a huge positive for us, highlighted with the continuation of the partnership to Tokyo 2020. Undoubtedly one of the greatest successes has been the Get Set to Eat Fresh programme. Aldi’s commitment to continue to grow this programme and help improve young people’s understanding, and the importance of eating healthy, fresh food is fantastic.”
To register for free today, visit www.getseteatfresh.co.uk
For more information about Aldi’s partnership with Team GB, visit www.aldi.co.uk