Paralympic Torch Tour ignites Games-time excitement and raises awareness about Paralympic sports and disabled people

EdComs took the Rio 2016 Paralympic torch to almost 100 schools with a roadshow to help children to understand more about ParalympicsGB, sportsmanship and the Paralympic Values.

In September 2016, ParalympicsGB, the British Paralympic team, will compete in the Paralympic Games in Rio and in the run up to the Games, the British Paralympic Association (BPA) in partnership with Spirit of 2012 has been given exclusive access to the  Rio 2016 Paralympic torch. The UK is the only country outside of Brazil to have such access.

To capitalise on this extraordinary asset the BPA asked us to deliver the Paralympic Torch Tour – a nationwide schools’ roadshow giving communities an opportunity to experience the magic of the Games and get behind ParalympicsGB.

EdComs created a tour that not only helped raise awareness about ParalympicsGB, Rio 2016 and challenge perceptions about disabled people, but also provided an opportunity for pupils to participate in fun and creative workshop activities designed to increase their understanding of Paralympic sports, sportsmanship and the Paralympic Values.

EdComs designed a suite of four short activities inspired by each of these Values: Courage, Equality, Determination and Inspiration. A processional element was added to the visit to bring a sense of ceremony and celebration to the entire school, and pupils were invited to video and send their goodwill messages to share with another participating school.

The roadshow reached schools in Scotland, Wales and England where more than 5,000 pupils took part in the workshops. Almost 41,000 members of the school community were engaged in the whole school processions. We monitored the outcomes of the tour:

  • 100% of teachers felt that the event had raised pupils’ awareness of ParalympicsGB and the Rio Games.
  • 100% of teachers agreed that the event had educated pupils about the history and importance of the Paralympic Movement.
  • 100% of teachers believed that the event had inspired pupils and increased their understanding of Paralympic sports, sportsmanship and the Paralympic Values.

Contact our Live team if you’re interested in running a roadshow in schools.

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