KPMG and Samsung: measuring the success of their schools programmes

Our research team recently evaluated initiatives from KPMG and Samsung, which EdComs had delivered in schools. Both evaluations highlighted positive outcomes.

KPMG’s Work Ready workshops gave secondary school students the opportunity to understand the skills needed and expectations that employers have of young people (beyond school and university grades) preparing to enter the workforce. Students were given the chance to explore interview techniques and consider what employers were looking for.

On completion of each workshop, we measured its impact on students. The evaluation confirmed:

  • The workshops enabled nine out of ten students to have a much better understanding of what characteristics employers are looking for
  • Around four-fifths of students felt better prepared for writing their CVs and going for interviews
  • For at least nine out of ten teachers, the workshops improved their students’ awareness and understanding of employability skills

Similarly, EdComs measured the impact and success of the Samsung’s ‘Digital Classrooms’ initiative. As part of their corporate citizenship programme, we worked with Samsung to pilot Digital Classrooms in UK-wide primary schools, which aims to address the growing issues of the digital divide and associated skills gap in the UK.

Samsung recruited six primary schools with a passion for technology, located in areas of deprivation. They were each provided with a Samsung Digital Classroom package1 and they also received training and access to support for the duration of the programme.

Evaluating the impact of the programme was key to its implementation and we developed an evaluation framework to monitor pupil progress that linked our findings with current thinking in teaching, learning and ICT.

Through teacher and pupil surveys, interviews with teachers and head teachers, focus groups with pupils, and lesson observations we found that:

  • Digital Classrooms enabled new teaching and learning styles to become embedded in the classroom – through use of the tablets pupils now work more collaboratively and their learning has become more self-directed
  • Pupils are now much more engaged in class and their confidence levels have improved more than expected
  • More than four fifths of pupils reported that through use of the equipment they find working creatively and presenting and explaining their ideas easy.

We will continue to evaluate the positive impact of the initiative on teaching and learning as we work with Samsung to deliver Digital Classrooms for the 2014/15 academic year.

Contact Liz Watts to discuss how EdComs could help you to measure the success of your education programme and understand its impact.

1 30 Samsung Galaxy Note 10.1 Tablets, an E-Board with touch overlay, a teacher’s laptop, 5 digital cameras, a wireless colour printer and a charging cabinet for the tablets.

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