The Cricket World Cup 2019 is launching a Schools Programme this year to engage one million young people in primary schools throughout England and Wales in the lead up to -and duration of -the tournament.
EdComs will work with the England & Wales Cricket Board and Chance to Shine, the leading cricket charity which works with young people in schools and communities, to devise and implement six campaigns based on creative concepts presented to the tournament organisers.
The Cricket World Cup is being hosted in England and Wales from Thursday 30 May to Sunday 14 July 2019, and the Schools Programme will be the flagship community programme for the event.
Designed to capture the imagination of teachers, young people and their parents across the country, the campaign resources will include lesson and assembly ideas, films, competitions and cross-curricular activities, and will sit on the Chance to Shine Schools’ website: (http://teachers.chancetoshine.org).
The programme and resources will bring the fun and excitement of the Cricket World Cup into the classroom and playground, enabling young people to learn more about cricket, the teams and players who will be taking part in 2019.
Steve Elworthy, Managing Director of ICC Cricket World Cup 2019, said:
“The ICC Cricket World Cup 2019 Schools programme is an integral part of our goal to get one million young people in primary schools involved in cricket, so we are very excited about this launch.
“With this once-in-a-generation tournament coming next year, we want young people to learn and play through cricket and be part of this global sporting celebration.
“We are delighted to have EdComs supporting with the development and delivery of the programme, their passion and enthusiasm for education is clear through their previous work. We look forward to seeing the results of the six campaigns that they will be delivering in the lead up and the duration of the tournament.“