The London 2012 Olympic and Paralympic Games inspired hundreds of thousands of young people across the UK. The British Olympic Foundation (BOF) and British Paralympic Association (BPA), with funding from the Big Lottery Fund, wanted to create a legacy initiative to help young people use that inspiration to make a positive change in their communities.
EdComs talked with young people, teachers and youth workers about how to successfully deliver a community volunteering initiative. Using this feedback and our experience of running educational events, we designed a multi-channel programme which combined face-to-face delivery, online resources and local level support.
Following an intense recruitment period, Get Set to Make a Change launched in October 2013 with a UK-wide roadshow. Legacy Leaders – young people aged 14 to19 years – completed a series of interactive workshops in teams, during which they considered how best to plan a project inspired by the Games, and through it make a real difference to their communities. Each team of Legacy Leaders also made a pledge to make a change.
Alongside the roadshow, EdComs launched a social media marketing campaign and built a bilingual website, which supports Legacy Leaders in the ongoing delivery of their pledges and allows other young people to get involved with the programme too.
The uptake was phenomenal; more than 2,000 Legacy Leaders attended the 12-city roadshow and more than 250 pledges were made.
Throughout 2014, Legacy Leaders will receive ongoing support from the BOF and the BPA, our delivery partners and mentors at local universities and colleges, who were recruited and trained by EdComs.
EdComs has also implemented a 12-month monitoring and evaluation strategy to assess the impact of the initiative on young people, those who work with them and their communities.
Get Set to Make a Change recently won a bronze award in the ‘sporting event’ category at the IVCA Livecom Awards, which celebrates creativity and effectiveness throughout each of its categories.
Read about Davenant Foundation School’s experience of the initiative and how it has increased their students’ leadership skills and self-esteem